Online shopping has greatly transformed the way we do things. Rather than visiting a brick-and-mortar store to find the product or service you need, you can simply order it online from the comfort of your home. This action goes a long way in making sure you save money and avoid eating into your precious time.
But before you pay for products or services online, it is in your best interest that you find out more about the prospective dealer. That’s where customer testimonials come in handy. Website testimonials are product or service reviews and comments from happy customers. Actually, they serve as one of the best ways to build your credibility while at the same time showing potential customers that you’re trustworthy and reliable.
However, you need to rely on convincing testimonial to drive sales. To ensure everything turns out the way you expect, here are some of the things that make the difference between an ineffective testimonial and one that sells.
Your Audience Can Relate to
When running an online business, you want your visitors to see that your product helped someone just like them. To increase website conversions using testimonials, ensure they come from someone whom your target market can easily identify. If you happen to be selling to mothers with children, enquire if you could include a photo of their family or mention how many kids they have.
Understand the Different Types of Testimonials
One thing you should always keep in mind is that hosting so many testimonials on your site may not work the magic outright. Some types of testimonials will only work for a particular website, but fail to deliver the expected results when used on a different site. That’s why you should not rush into using product-specific testimonials just because someone you know is relying on them.
Instead, spend some time learning more about the different types of testimonials available and what they can do to your site. Some of the most notable types you should know about include quote testimonials, peer testimonials, social media testimonials, and video testimonials to mention. Be sure to factor in the pros and cons of each type before deciding on anything.
Remember, you must make it the norm to leverage graphics and text when writing testimonials for your website. Learn more about website testimonials here and increase your chances of reaping maximum benefits.