How you choose to undertake your market research can be the difference between blind disaster and educated success. Of course, we all want to achieve business success and that is why you should consider seeking the help of professionals. By professionals we are talking about a market research firm. Unfortunately, choosing the right market research firm is not a walk in the park considering you have to choose from a pool of professionals out there. That is why we have put together two qualities you need to watch out for when hiring a market research firm.
Devoted Project Managers
If you think market research happens overnight, then you are in for a big shock. For your road to be smooth, you need to have one point of contact at your market research company to take care of all questions, updates and reporting. Despite the fact that access to upper level management is essential, working with a team of dedicated project managers you can interact with freely makes the whole difference. This is mostly the case when it comes to updating and keeping your market research project on track. You should therefore find out more about the point of contact at the market research company, and ensure they’re the perfect fit.
Truth be told, searching for ‘years of experience’ within any given industry has become pretty obvious, and most firms will always emphasize their strength in that area. Even though there is nothing wrong with that, you need to dig deeper and figure out what makes them stand out from the rest. To pull this off successfully, you should get in touch with their previous clients and ask them more regarding the firm. If most clients seem to be speaking ill about the marketing research firm, simply take your search elsewhere.
The Bottom Line
There are so many things to watch out for before you finally get to hire a market research firm. From industry experience and dedicated project managers to recent relevant research methodology experience, you need to compare different firms before you come to your final decision. To make your quest easy, check out The Grid online platform and choose from their list of market research firms in Singapore. It is then that you will avoid the stress of starting your search from scratch.